Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709EE3
RGB
112, 158, 227
HSL
216, 67%, 66%
HSB
216, 51%, 89%
CMYK
51, 30, 0, 11
LAB
64, -1, -40
LCH
64, 40, 268
OKLCH
0.69, 0.11, 258
XYZ
33, 33, 77
LUV
64, -22, -63
HWB
216, 44%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.