Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709FE6
RGB
112, 159, 230
HSL
216, 70%, 67%
HSB
216, 51%, 90%
CMYK
51, 31, 0, 10
LAB
64, -1, -41
LCH
64, 41, 268
OKLCH
0.70, 0.12, 258
XYZ
33, 34, 80
LUV
64, -23, -65
HWB
216, 44%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.