Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70ACFC
RGB
112, 172, 252
HSL
214, 96%, 71%
HSB
214, 56%, 99%
CMYK
56, 32, 0, 1
LAB
69, -3, -46
LCH
69, 47, 267
OKLCH
0.74, 0.13, 256
XYZ
39, 40, 98
LUV
69, -27, -74
HWB
214, 44%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.