Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70B3F7
RGB
112, 179, 247
HSL
210, 89%, 70%
HSB
210, 55%, 97%
CMYK
55, 28, 0, 3
LAB
71, -7, -41
LCH
71, 42, 260
OKLCH
0.75, 0.12, 250
XYZ
40, 42, 94
LUV
71, -30, -64
HWB
210, 44%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.