Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70B5CE
RGB
112, 181, 206
HSL
196, 49%, 62%
HSB
196, 46%, 81%
CMYK
46, 12, 0, 19
LAB
70, -18, -20
LCH
70, 27, 228
OKLCH
0.74, 0.08, 223
XYZ
34, 41, 64
LUV
70, -31, -28
HWB
196, 44%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.