Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70BCD9
RGB
112, 188, 217
HSL
197, 58%, 65%
HSB
197, 48%, 85%
CMYK
48, 13, 0, 15
LAB
72, -19, -22
LCH
72, 29, 230
OKLCH
0.76, 0.09, 225
XYZ
37, 44, 72
LUV
72, -34, -32
HWB
197, 44%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.