Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70BCDB
RGB
112, 188, 219
HSL
197, 60%, 65%
HSB
197, 49%, 86%
CMYK
49, 14, 0, 14
LAB
72, -18, -23
LCH
72, 30, 232
OKLCH
0.76, 0.09, 226
XYZ
37, 45, 74
LUV
72, -34, -33
HWB
197, 44%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.