Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70BED3
RGB
112, 190, 211
HSL
193, 53%, 63%
HSB
193, 47%, 83%
CMYK
47, 10, 0, 17
LAB
73, -21, -19
LCH
73, 28, 222
OKLCH
0.76, 0.08, 217
XYZ
37, 45, 68
LUV
73, -35, -25
HWB
193, 44%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.