Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70BEE3
RGB
112, 190, 227
HSL
199, 67%, 66%
HSB
199, 51%, 89%
CMYK
51, 16, 0, 11
LAB
73, -17, -26
LCH
73, 32, 237
OKLCH
0.77, 0.09, 230
XYZ
39, 46, 79
LUV
73, -34, -39
HWB
199, 44%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.