Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70C8EF
RGB
112, 200, 239
HSL
198, 80%, 69%
HSB
198, 53%, 94%
CMYK
53, 16, 0, 6
LAB
76, -20, -28
LCH
76, 34, 235
OKLCH
0.79, 0.10, 229
XYZ
43, 51, 89
LUV
76, -38, -41
HWB
198, 44%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.