Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70CEFA
RGB
112, 206, 250
HSL
199, 93%, 71%
HSB
199, 55%, 98%
CMYK
55, 18, 0, 2
LAB
78, -20, -31
LCH
78, 37, 237
OKLCH
0.81, 0.11, 230
XYZ
46, 54, 99
LUV
78, -40, -46
HWB
199, 44%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.