Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70D3F2
RGB
112, 211, 242
HSL
194, 83%, 69%
HSB
194, 54%, 95%
CMYK
54, 13, 0, 5
LAB
79, -24, -25
LCH
79, 34, 226
OKLCH
0.82, 0.10, 221
XYZ
46, 56, 92
LUV
79, -42, -35
HWB
194, 44%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.