Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
711900
RGB
113, 25, 0
HSL
13, 100%, 22%
HSB
13, 100%, 44%
CMYK
0, 78, 100, 56
LAB
25, 38, 37
LCH
25, 53, 44
OKLCH
0.36, 0.13, 35
XYZ
7, 4, 0
LUV
25, 65, 20
HWB
13, 0%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.