Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
711909
RGB
113, 25, 9
HSL
9, 85%, 24%
HSB
9, 92%, 44%
CMYK
0, 78, 92, 56
LAB
25, 38, 33
LCH
25, 51, 41
OKLCH
0.36, 0.12, 32
XYZ
7, 4, 1
LUV
25, 64, 18
HWB
9, 4%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.