Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
711975
RGB
113, 25, 117
HSL
297, 65%, 28%
HSB
297, 79%, 46%
CMYK
3, 79, 0, 54
LAB
28, 46, -32
LCH
28, 56, 325
OKLCH
0.40, 0.16, 326
XYZ
10, 5, 17
LUV
28, 32, -46
HWB
297, 10%, 54%
Pantone
2602 C
Harmonies
Shades & tints
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