Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
712807
RGB
113, 40, 7
HSL
19, 88%, 24%
HSB
19, 94%, 44%
CMYK
0, 65, 94, 56
LAB
27, 32, 36
LCH
27, 48, 49
OKLCH
0.38, 0.11, 41
XYZ
8, 5, 1
LUV
27, 56, 22
HWB
19, 3%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.