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Russet

#712D00

A deep, moderate russet — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.

Meaning

Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.

Applications

Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.

Conversion

HEX
712D00
RGB
113, 45, 0
HSL
24, 100%, 22%
HSB
24, 100%, 44%
CMYK
0, 60, 100, 56
LAB
28, 29, 40
LCH
28, 49, 54
OKLCH
0.39, 0.11, 46
XYZ
8, 5, 1
LUV
28, 53, 25
HWB
24, 0%, 56%
Pantone
478 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.