Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
712D02
RGB
113, 45, 2
HSL
23, 97%, 23%
HSB
23, 98%, 44%
CMYK
0, 60, 98, 56
LAB
28, 29, 39
LCH
28, 49, 53
OKLCH
0.39, 0.11, 46
XYZ
8, 5, 1
LUV
28, 53, 24
HWB
23, 1%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.