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Russet

#712E02

A deep, moderate russet — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.

Meaning

Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.

Applications

Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.

Conversion

HEX
712E02
RGB
113, 46, 2
HSL
24, 97%, 23%
HSB
24, 98%, 44%
CMYK
0, 59, 98, 56
LAB
28, 29, 39
LCH
28, 48, 54
OKLCH
0.39, 0.11, 47
XYZ
8, 5, 1
LUV
28, 52, 25
HWB
24, 1%, 56%
Pantone
478 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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