Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
71486E
RGB
113, 72, 110
HSL
304, 22%, 36%
HSB
304, 36%, 44%
CMYK
0, 36, 3, 56
LAB
36, 23, -15
LCH
36, 27, 327
OKLCH
0.46, 0.08, 329
XYZ
12, 9, 16
LUV
36, 20, -23
HWB
304, 28%, 56%
Pantone
208 C
Harmonies
Shades & tints
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