Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
715BB7
RGB
113, 91, 183
HSL
254, 39%, 54%
HSB
254, 50%, 72%
CMYK
38, 50, 0, 28
LAB
44, 26, -46
LCH
44, 53, 299
OKLCH
0.54, 0.14, 292
XYZ
19, 14, 47
LUV
44, 3, -71
HWB
254, 36%, 28%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.