Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
716331
RGB
113, 99, 49
HSL
47, 40%, 32%
HSB
47, 57%, 44%
CMYK
0, 12, 57, 56
LAB
42, 1, 30
LCH
42, 30, 89
OKLCH
0.50, 0.07, 94
XYZ
12, 13, 5
LUV
42, 12, 33
HWB
47, 19%, 56%
Pantone
476 C
Harmonies
Shades & tints
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