Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718098
RGB
113, 128, 152
HSL
217, 16%, 52%
HSB
217, 26%, 60%
CMYK
26, 16, 0, 40
LAB
53, -1, -15
LCH
53, 15, 264
OKLCH
0.60, 0.04, 260
XYZ
20, 21, 33
LUV
53, -9, -21
HWB
217, 44%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.