Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71849A
RGB
113, 132, 154
HSL
212, 17%, 52%
HSB
212, 27%, 60%
CMYK
27, 14, 0, 40
LAB
54, -3, -14
LCH
54, 15, 257
OKLCH
0.61, 0.04, 252
XYZ
21, 22, 34
LUV
54, -11, -20
HWB
212, 44%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.