Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718CB5
RGB
113, 140, 181
HSL
216, 31%, 58%
HSB
216, 38%, 71%
CMYK
38, 23, 0, 29
LAB
57, -2, -25
LCH
57, 25, 265
OKLCH
0.64, 0.07, 259
XYZ
25, 26, 47
LUV
57, -15, -37
HWB
216, 44%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.