Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718DA1
RGB
113, 141, 161
HSL
205, 20%, 54%
HSB
205, 30%, 63%
CMYK
30, 12, 0, 37
LAB
57, -7, -14
LCH
57, 16, 245
OKLCH
0.63, 0.04, 239
XYZ
23, 25, 37
LUV
57, -15, -20
HWB
205, 44%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.