Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718FA9
RGB
113, 143, 169
HSL
208, 25%, 55%
HSB
208, 33%, 66%
CMYK
33, 15, 0, 34
LAB
58, -6, -17
LCH
58, 18, 251
OKLCH
0.64, 0.05, 245
XYZ
24, 26, 41
LUV
58, -16, -25
HWB
208, 44%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.