Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7191A7
RGB
113, 145, 167
HSL
204, 23%, 55%
HSB
204, 32%, 65%
CMYK
32, 13, 0, 35
LAB
58, -7, -15
LCH
58, 17, 244
OKLCH
0.64, 0.05, 239
XYZ
24, 27, 40
LUV
58, -17, -22
HWB
204, 44%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.