Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7192A0
RGB
113, 146, 160
HSL
198, 20%, 54%
HSB
198, 29%, 63%
CMYK
29, 9, 0, 37
LAB
58, -9, -11
LCH
58, 15, 231
OKLCH
0.64, 0.04, 226
XYZ
23, 27, 37
LUV
58, -17, -15
HWB
198, 44%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.