Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7194AB
RGB
113, 148, 171
HSL
204, 26%, 56%
HSB
204, 34%, 67%
CMYK
34, 13, 0, 33
LAB
59, -8, -16
LCH
59, 18, 243
OKLCH
0.65, 0.05, 237
XYZ
25, 28, 43
LUV
59, -18, -23
HWB
204, 44%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.