Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A2EF
RGB
113, 162, 239
HSL
217, 80%, 69%
HSB
217, 53%, 94%
CMYK
53, 32, 0, 6
LAB
66, 0, -44
LCH
66, 44, 270
OKLCH
0.71, 0.13, 259
XYZ
35, 36, 87
LUV
66, -23, -70
HWB
217, 44%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.