Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A2F2
RGB
113, 162, 242
HSL
217, 83%, 70%
HSB
217, 53%, 95%
CMYK
53, 33, 0, 5
LAB
66, 0, -46
LCH
66, 46, 270
OKLCH
0.71, 0.13, 260
XYZ
36, 36, 89
LUV
66, -23, -72
HWB
217, 44%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.