Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A3BD
RGB
113, 163, 189
HSL
201, 37%, 59%
HSB
201, 40%, 74%
CMYK
40, 14, 0, 26
LAB
64, -12, -19
LCH
64, 23, 237
OKLCH
0.69, 0.07, 232
XYZ
29, 33, 53
LUV
64, -24, -27
HWB
201, 44%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.