Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A8FC
RGB
113, 168, 252
HSL
216, 96%, 72%
HSB
216, 55%, 99%
CMYK
55, 33, 0, 1
LAB
68, 0, -48
LCH
68, 48, 270
OKLCH
0.73, 0.14, 259
XYZ
38, 39, 97
LUV
68, -26, -76
HWB
216, 44%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.