Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A8FF
RGB
113, 168, 255
HSL
217, 100%, 72%
HSB
217, 56%, 100%
CMYK
56, 34, 0, 0
LAB
68, 0, -49
LCH
68, 50, 271
OKLCH
0.73, 0.14, 259
XYZ
39, 39, 100
LUV
68, -25, -79
HWB
217, 44%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.