Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71ACF7
RGB
113, 172, 247
HSL
214, 89%, 71%
HSB
214, 54%, 97%
CMYK
54, 30, 0, 3
LAB
69, -4, -44
LCH
69, 44, 265
OKLCH
0.74, 0.13, 255
XYZ
38, 40, 94
LUV
69, -27, -69
HWB
214, 44%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.