Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71B0FB
RGB
113, 176, 251
HSL
213, 95%, 71%
HSB
213, 55%, 98%
CMYK
55, 30, 0, 2
LAB
70, -5, -44
LCH
70, 44, 264
OKLCH
0.75, 0.13, 254
XYZ
40, 42, 97
LUV
70, -28, -70
HWB
213, 44%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.