Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71B7FF
RGB
113, 183, 255
HSL
210, 100%, 72%
HSB
210, 56%, 100%
CMYK
56, 28, 0, 0
LAB
72, -7, -43
LCH
72, 44, 260
OKLCH
0.76, 0.13, 250
XYZ
42, 45, 101
LUV
72, -31, -68
HWB
210, 44%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.