Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71BACE
RGB
113, 186, 206
HSL
193, 49%, 63%
HSB
193, 45%, 81%
CMYK
45, 10, 0, 19
LAB
71, -20, -18
LCH
71, 27, 222
OKLCH
0.75, 0.08, 217
XYZ
36, 43, 65
LUV
71, -33, -24
HWB
193, 44%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.