Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71BEDA
RGB
113, 190, 218
HSL
196, 59%, 65%
HSB
196, 48%, 85%
CMYK
48, 13, 0, 15
LAB
73, -19, -22
LCH
73, 29, 229
OKLCH
0.76, 0.09, 223
XYZ
38, 45, 73
LUV
73, -34, -31
HWB
196, 44%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.