Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71BEE9
RGB
113, 190, 233
HSL
202, 73%, 68%
HSB
202, 52%, 91%
CMYK
52, 18, 0, 9
LAB
73, -16, -29
LCH
73, 33, 242
OKLCH
0.77, 0.10, 235
XYZ
40, 46, 84
LUV
73, -34, -44
HWB
202, 44%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.