Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71C4E9
RGB
113, 196, 233
HSL
199, 73%, 68%
HSB
199, 52%, 91%
CMYK
52, 16, 0, 9
LAB
75, -19, -27
LCH
75, 33, 235
OKLCH
0.78, 0.10, 229
XYZ
41, 49, 84
LUV
75, -36, -39
HWB
199, 44%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.