Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71D2F4
RGB
113, 210, 244
HSL
196, 86%, 70%
HSB
196, 54%, 96%
CMYK
54, 14, 0, 4
LAB
79, -23, -26
LCH
79, 35, 229
OKLCH
0.82, 0.10, 223
XYZ
46, 56, 94
LUV
79, -41, -38
HWB
196, 44%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.