Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71D2FC
RGB
113, 210, 252
HSL
198, 96%, 72%
HSB
198, 55%, 99%
CMYK
55, 17, 0, 1
LAB
79, -21, -30
LCH
79, 37, 235
OKLCH
0.82, 0.11, 228
XYZ
47, 57, 101
LUV
79, -41, -44
HWB
198, 44%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.