Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
722D64
RGB
114, 45, 100
HSL
312, 43%, 31%
HSB
312, 61%, 45%
CMYK
0, 61, 12, 55
LAB
30, 36, -18
LCH
30, 40, 334
OKLCH
0.42, 0.12, 336
XYZ
10, 6, 13
LUV
30, 34, -28
HWB
312, 18%, 55%
Pantone
208 C
Harmonies
Shades & tints
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