Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
723407
RGB
114, 52, 7
HSL
25, 88%, 24%
HSB
25, 94%, 45%
CMYK
0, 54, 94, 55
LAB
30, 26, 38
LCH
30, 46, 56
OKLCH
0.40, 0.10, 50
XYZ
8, 6, 1
LUV
30, 49, 26
HWB
25, 3%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.