Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
727A5F
RGB
114, 122, 95
HSL
78, 12%, 43%
HSB
78, 22%, 48%
CMYK
7, 0, 22, 52
LAB
50, -7, 14
LCH
50, 15, 117
OKLCH
0.57, 0.04, 121
XYZ
16, 18, 14
LUV
50, -3, 19
HWB
78, 37%, 52%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
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