Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
727E64
RGB
114, 126, 100
HSL
88, 12%, 44%
HSB
88, 21%, 49%
CMYK
10, 0, 21, 51
LAB
51, -8, 13
LCH
51, 15, 124
OKLCH
0.58, 0.04, 128
XYZ
17, 19, 15
LUV
51, -6, 18
HWB
88, 39%, 51%
Pantone
364 C
Harmonies
Shades & tints
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