Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
728AAE
RGB
114, 138, 174
HSL
216, 27%, 56%
HSB
216, 34%, 68%
CMYK
34, 21, 0, 32
LAB
57, -2, -22
LCH
57, 22, 265
OKLCH
0.63, 0.06, 258
XYZ
24, 25, 44
LUV
57, -13, -33
HWB
216, 45%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.