Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
728D77
RGB
114, 141, 119
HSL
131, 11%, 50%
HSB
131, 19%, 55%
CMYK
19, 0, 16, 45
LAB
56, -13, 8
LCH
56, 16, 148
OKLCH
0.62, 0.05, 150
XYZ
20, 24, 21
LUV
56, -14, 14
HWB
131, 45%, 45%
Pantone
364 C
Harmonies
Shades & tints
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